In a letter sent this week to season ticket holders, Bears president and CEO Ted Phillips wrote that after no increases in three of the past five years, the price of season tickets across all sections of Soldier Field will rise in 2020.
Price increases will range from 1.6% to 5.3%, with an overall average increase in 2020 of 3.9%. Non-club seats will undergo an average spike of 4.3%, while club seating rises an average of 3.3%.
Phillips opens the letter expressing gratitude to fans for helping celebrate the franchise’s centennial season, citing the Bears100 convention, unveiling of the Walter Payton and George Halas statues outside of Soldier Field and cutting the ribbon of the team’s fitness complex in Vernon Hills as “three examples of fan-centric celebrations to show our appreciation for your continued support and passion throughout the entire year.”
The letter continues with Phillips sharing disappointment that the on-field product “failed to meet everyone’s expectations,” adding that it is “imperative to thoroughly analyze what went wrong” in order to make corrections and move closer to the Bears’ continued goal to “bring a World Championship back to Chicago.”
As far as the higher season ticket invoices that will be sent out in the coming weeks, Phillips acknowledges the “options you have for spending your discretionary income, and we hope you have seen value in your commitment to us. We promise to work hard to bring you a product you are proud of both on and off the field and will not waiver from our pursuit of providing you a premium year-round experience.”
The Bears finished coach Matt Nagy’s second season 8-8 a year after winning the NFC North for the first time since 2010, the year of their most recent playoff victory.